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The lime in limeGreen stands for less is more effective, an approach successfully used by the greatest designers to create clean, attractive products and graphics that last.
Green refers to the way we try to minimise the impact of every design on our planet and make it sustainable where possible. Less is also more environmental.
Our aim is to make the world around us look better and feel better.
> Colour is all about perception. How we percieve colour depends strongly of the ambient light, surroundings and even our mood.
Colours of light (tv, computer screen) are not comparable with colours of reflection (print, paint, fabric etc).
The exact same colour will change when transferred to various materials. Different inks, paper stocks and finishings will have a great effect on the reproduction of colours, irrespective of international colour standards like Pantone®.
And then there is the human factor.
Is limeGreen the colour of the inside or the outside of a lime? Or is it something in between?
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