 |
||
|
 |
|
 |
||
 |
||
|
||
The lime in limeGreen stands for less is more effective, an approach successfully used by the greatest designers to create clean, attractive products and graphics that last.
Green refers to the way we try to minimise the impact of every design on our planet and make it sustainable where possible. Less is also more environmental.
Our aim is to make the world around us look better and feel better.
> Having a logo does not mean your organisation has its own identity. So what exactly are the characteristics of a corporate ID?
A corporate identity is a carefully arranged group of expressive forms working together to set an organisation apart.
A corporate ID has an inside and an outside. The inside shows the organisation itself - clear and efficiently. The outside emits the organisation's personality, style & uniqueness
Overall it should reflect the organisation's values–if not–all you have is nice bodywork but no engine.
A corporate ID is a living organism that has to grow but must be protected from being overgrown by it's surroundings.
With craftsmanship and luck it might enjoy an extended youth and age with dignity but there's always the risk it expires without warning...
   |